The offending sign has been permanently replaced with one simply extolling the virtues of broccoli. Thing is, if "British Broccoli is in-season", why isn't there any for sale?
According to a message left on my answering machine by the Genie from Sainsbury's Careline, the higher price of Basics Broccoli is "due to the requirement for processing and packaging".
This issue isn't dead yet, methinks...........
Coming soon to The Informed Consumer:
The Gas Board
The Rainforest Alliance, Galaxy and OrangUtans
BT
Plastic bags
Tea bags
If there's a consumer issue you feel strongly about, drop me a note!
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